2016 Theme
ASEAN (Association of South-East Asian Nations) embodies unity in diversity and is a colourful and vibrant tropical 10-in-one paradise like no other. Its great outdoors and rich culture unique to each country, bands the 10-member nations as a one regional destination in tourism.

With tourism being a vital foothold in the economic and social growth of the region and its countries, ASEAN is committed to strive towards delivering a quality destination experience for each and every visitor, an endeavor that is centered on responsibility, sustainability and inclusive tourism development.

With the 10-member states collaborating and striving towards sustainable tourism, the star that is South-East Asia promises to shine bright as the destinations achieve a flourishing balance of growth and preservation, a formula that will benefit the local population and elevate poverty.

The beauty of South-East Asia lies in its enchanting DNA of warm and hospitable people, culture, language, religion, architecture, cuisine and geography, where old centuries meet the 21st century. ASEAN has since captivated every spectrum of today’s traveller – from adventure seekers, backpackers, businessmen, families, to photography enthusiasts, those seeking sun, sand and sea, trekkers, and more.

Whether for business or for pleasure, South-east Asia wants to continue maintaining a high level of tourist satisfaction, ensuring a meaningful experience to its tourists while raising their awareness about sustainability issues and promoting sustainable tourism practices amongst them.

To capture a piece of the past, to take advantage of the present, and to secure a return in the future to relive the wondrous experience all over again – ASEAN seeks to realise its tourism ambitions with sustainability that respects the local people, the traveller, its cultural heritage and the environment.

ASEAN is an exciting and educational journey. ASEAN is 'One Community for Sustainability'.
Host Committee TRAVEX Secretariat