Objectives and Components
The ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of the Southeast Asian Nations (ASEAN) region as one tourist destination. This annual event involves all the tourism industry sectors of the 10 member nations of ASEAN: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Viet Nam.

Each year, the hosting of ATF is rotated among the member countries. ATF 2016 marks the 35th anniversary of this event since it’s inauguration in Malaysia in 1981.

ATF aims to:
• Project ASEAN as an attractive, multi-faceted single destination.
• Create and increase awareness of ASEAN as a highly competitive regional tourist destination in the Asia Pacific.
• Attract more tourists to ASEAN member countries.
• Promote intra-ASEAN travel.
• Strengthen cooperation among the various sectors of the ASEAN tourism industry.
As the annual convention of the ASEAN tourism industry, ATF promotes the exchange of ideas, review of industry developments and joint formulation of recommendations to further accelerate the growth of ASEAN tourism.

ATF also provides a platform for the selling and buying of regional and individual tourism products of ASEAN member countries, through the 3-day TRAVEX event.

The unique and specialized ATF TRAVEX makes it easy and convenient for suppliers of ASEAN tourism products and services and international buyers to conduct business and meet quality participants through pre-scheduled business appointments that take place on-site. Both parties can maximize their participation through flexible one-to-one pre-scheduled meetings to explore, negotiate and ink deals with each other.
Host Committee TRAVEX Secretariat