ATF TRAVEX (Travel Exchange) is ASEAN’s longest-running annual 3-day leisure travel trade event, bringing together the largest showcase of regional sellers and international buyers. Focused on a trade-only mart, the event features pre-scheduled business appointments that make it easy for participants to connect, negotiate, and secure deals. It is also a key platform for buyers and media to discover the latest ASEAN tourism products, build valuable networks, and gain insights into regional travel trends.
The Travel Exchange (TRAVEX) component is a trade-only mart that showcases the world’s largest contingent of ASEAN destination products and services, and facilitates selling, buying and promoting the region internationally
The ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of the Southeast Asian Nations (ASEAN) region as one tourist destination. This annual event involves all the tourism industry sectors of the 11 member nations of ASEAN: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand, Timor-Leste and Viet Nam.
Each year, the hosting of ATF is rotated among the member countries. ATF 2026 marks the 45th anniversary of this event since it’s inauguration in Malaysia in 1981.
ATF aims to:
As the annual convention of the ASEAN tourism industry, ATF promotes the exchange of ideas, review of industry developments and joint formulation of recommendations to further accelerate the growth of ASEAN tourism.
Mactan Expo Center offers nearly a full hectare of versatile event space. Its main ground-floor hall can accommodate up to 2,500 guests in a theatre-style configuration or 1,600 guests in a banquet setup, and can be subdivided into three smaller halls. The mezzanine level features two additional meeting rooms and an open-air balcony.
Strategically located just a 10–15 minute drive from Mactan-Cebu International Airport, the centre is supported by nearby accommodation options, including Savoy Hotel Mactan and the soon-to-be-rebranded Mercure Mactan Cebu (formerly Belmont Hotel), which together offer nearly 1,100 rooms. The venue also provides direct access to Mactan Newtown Beach and a variety of dining options, including Gordon Ramsay Fish & Chips and Street Burger by Gordon Ramsay.
Beyond the venue, Mactan is renowned for its world-class hotels, luxury beach resorts, and some of the Philippines’ best diving and snorkelling sites. With crystal-clear waters, thriving coral reefs, and powdery white sands, the island offers the perfect balance of relaxation and adventure.