ATF TRAVEX (Travel Exchange) is ASEAN’s longest-running annual 3-day leisure travel trade event, bringing together the largest showcase of regional sellers and international buyers. Focused on a trade-only mart, the event features pre-scheduled business appointments that make it easy for participants to connect, negotiate, and secure deals. It is also a key platform for buyers and media to discover the latest ASEAN tourism products, build valuable networks, and gain insights into regional travel trends.
The Travel Exchange (TRAVEX) component is a trade-only mart that showcases the world’s largest contingent of ASEAN destination products and services, and facilitates selling, buying and promoting the region internationally
The ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of the Southeast Asian Nations (ASEAN) region as one tourist destination. This annual event involves all the tourism industry sectors of the 11 member nations of ASEAN: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand, Timor-Leste and Viet Nam.
Each year, the hosting of ATF is rotated among the member countries. ATF 2026 marks the 45th anniversary of this event since it’s inauguration in Malaysia in 1981.
ATF aims to:
As the annual convention of the ASEAN tourism industry, ATF promotes the exchange of ideas, review of industry developments and joint formulation of recommendations to further accelerate the growth of ASEAN tourism.
Just a few kilometers from the main island of Cebu, Mactan Island is a destination where history, culture, and modern leisure come together. Separated from the mainland by the Mactan Channel and connected through the Marcelo Fernan Bridge and the Mactan-Mandaue Bridge, the island offers both easy accessibility and a refreshing island escape.
Mactan is home to world-class hotels, luxury beach resorts, and some of the best diving and snorkeling sites in the Philippines. Its crystal-clear waters, thriving coral reefs, and powdery white sands make it an ideal place for relaxation and adventure alike. Whether you’re seeking a peaceful retreat, water activities, or breathtaking ocean views, Mactan has something for everyone. On top of that, the Mactan-Cebu International Airport provides outstanding service and facilities, making your arrival and departure smooth and enjoyable.